“Most people buy it as an afterthought,” she says. According to Far, searching for TP via the web isn’t the usual way consumers buy the stuff. The unexpected exposure, Far hopes, also has provided a fortuitous education for consumers about both bamboo-based TP and the benefits of ordering the product online. It’s not like the product is going to go bad,” she says. “We weren’t really sure what the connection was between the pandemic and toilet paper. But the March surge caught her completely unawares. For the first year, according to Far, sales were strong for the product, which comes in 8-, 24- and 48-roll cartons.

Also Far decided to use recycled paper with eye-catching prints as wrapping, the better to turn the product into a decorative element, rather than something to hide in a cabinet under the sink. And bamboo releases 30% more oxygen into the atmosphere than other plants. According to the company’s web site, not only do bamboo forests mature significantly faster than most trees, but they grow in difficult settings, like mountainsides and steep slopes. So Far decided to make TP made from bamboo. And the manufacturing process required a lot of water, energy and various chemicals. Conventional TP sold by the usual suspects, like Procter & Gamble and Kimberly Clark, was made mostly from live trees cut down for the purpose of turning out TP and that took many decades to recover from harvesting.

Searching around for a consumer product idea, she discovered that toilet paper was begging for disruption. Far got the idea for the company after selling a nail salon chain she founded in 2006.

Bamboo toilet paper online